Cybersecurity is more than just preventing malicious outside forces from causing harm to you or your organization. It is also important to ensure that your own stakeholders, particularly your employees, who come into your office building and use your office systems on a daily basis, do not become a hacker's best friend. What is the point of spending your...
Link building has to be one of the most misunderstood search engine optimization (SEO) techniques today. For a long time, SEO consultants and website owners had leeway on linking for better ranking on search engine result pages (SERPs). During this era, link buying, link wheels, and other black hat SEO techniques became the order of the day. Website visitors...
The importance of having an online presence in today's competitive market cannot be overemphasised. This is because an online presence can make or break your business, especially for small to mid-sized business owners.
Most customers nowadays look for a product or service on the internet first before making a decision to buy. Therefore, if your business is not visible online,...
There’s no denying that a website is one of the most effective marketing tools at a business’ disposal. After all, it doesn’t just provide a host of information on a company and its offerings for prospective customers. But it’s also active 24/7, making it the centerpiece of an organization’s advertising efforts as a result. Because its pages can leave...